Chief Marketer Staff, Author at Chief Marketer

Papa John’s Becomes Exclusive Pizza at Six Flags

Six Flags and Papa John’s have signed a multi-year partnership and sponsorship agreement under which the pizza chain will become a Six Flags corporate partner and the exclusive pizza at Six Flags theme parks nationwide.

Delta Air Lines CMO Departs

Delta Air Lines’ marketing chief Paul Matsen has left the company amid thousands of pending layoffs and a company-wide restructuring effort.

ANA Responds to FTC Over Buzz Marketing Concerns

The Association of National Advertisers has sent a letter to the Federal Trade Commission asking that it reject a request by Commercial Alert to investigate buzz marketers for deception and institute further regulations governing the advertising tactic.

News Briefs

WHIRLPOOL CORP.: and Maytag Corp. have received clearance from…GENERAL MOTORS: acknowledged that it is discussing the…

BrandAnimation: Brand Influencers in Motion

It all started when I picked up my friends Adam and Robert on our way to the local Safeway. Adam and Robert were disagreeing about what to buy for the lasagna. Not the ingredients. The brands.

Reading Unhappy Customers as Warning Signs

No company relishes negative feedback from its customers. But in this age of growing demands and increased channels for communication, everyone’s getting it. In fact, our data show that neutral to discontented customers make up the largest segment of most every company’s customer base.

Research: You Owe It to Your Bottom Line

We all know that new products are the lifeblood of most companies’ futures.
And advertising, because of its ability to communicate a consistent brand message over time, is the key brand-building marketing element. So why, depending on which source you believe, do somewhere between 70% and
90% of new products fail and at least half of all advertising campaigns prove unsuccessful in helping to build business?