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Chief Marketer Staff

  • Coremetrics Acquires Analytics Firm from IBM

    Coremetrics has acquired IBM’s SurfAid Analytics business for undisclosed terms. San Mateo, CA-based Coremetrics plans to integrate both firms’ Web site analytical services offerings for multi-channel marketing.

  • Pontiac G6 Sweeps Takes Top IMA

    Ten campaigns take PROMO’s Interactive Marketing Awards for best promotional work via digital technologies.

  • Mail Stream: A Report on Incoming Direct Mail

    Stonewall Kitchen Enlists Help of the Barefoot Contessa Specialty food cataloger Stonewall Kitchen teams up with Food Network personality and best-selling author Ina Garten, better known to fans as the “Barefoot Contessa,” to offer an exclusive line of …

  • Listline e-Newsletter 04/03/06

    Millard Group Inc. has been chosen to oversee the MacWorld list group.
    The appointment includes the 292,700-name active subscribers file, in
    addition to the MacWorld Graphic Design Subscribers (27,400), MacWorld
    Enhanced database (287,700) and the MacWorld E-mail Address database,
    with 61,100 postal and e-mail addresses.

  • Agencies

    Courvoisier Dangles Style Getaway in Major Campaign

    Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.

  • MLB Steroid Scandal Creates Marketing Buzz

    Baseball Commissioner Allan H. (Bud) Selig’s announcement last week authorizing an investigation into alleged steroid use by Major League Baseball players came as no surprise to sports marketers and executives.

  • Agencies

    Dominos Launches XLP Promo, Sweeps

    Dominos Pizza is out with a new pizza and sweepstakes designed to fill big appetites.

  • News Briefs

    CARIBOU COFFEE: is giving consumers a needed jolt following…COMMERCE BANK: is adapting a popular Japanese promotion this spring, enclosing…

  • News Briefs

    THE COCA-COLA CO.: launched a new campaign last week dubbed…GM: has agreed to sell a 51% controlling interest in…

  • Six-Hat Thinking: Implementing a Team Approach to Strategic Planning

    The development of an effective marketing strategy does not happen by accident or in a vacuum. Rather it’s the result of a methodical approach to elicit and apply great ideas from a wide range of constituents.