Chief Marketer Staff

• Agencies

  How to Measure Online Marketing Success

  Advertising exists to help companies make money. That’s it. There are no moral victories in marketing.

• Agencies

  ROI Buffet

  Procter & Gamble has taken delivery of a new data system that will manage marketing campaigns within North America for more than 60 brands.

• Listline e-Newsletter 04/04/06

  Media Source Solutions Inc. now manages the America’s Entertainment Book
  file. Consumers who bought this book received discounts on dining,
  shopping and travel.

• Agencies

  McDonald’s Launches ‘Casting Call’ for New Faces

  McDonald’s is on the hunt for some fresh faces as part of a company-wide campaign to energize consumer ties to the brand.

• Agencies

  Sears Breaks Spring Ads; New CMO for Kmart

  Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO.

• Agencies

  Lowe’s Dangles Tickets to 2007 NCAA

  Lowe’s Cos. Inc. is tapping the fanfare generated from the National Collegiate Athletic Association’s (NCAA) men’s basketball games, which wrapped up last night, to drive home a promotion that sends one winner to watch next year’s game.

• Inter Parfums Ink Licensing Deal with Quiksilver for Personal Care Products

  Inter Parfums, Inc. and outdoor sports and lifestyle company Quiksilver, Inc. have signed a worldwide licensing deal to make and distribute a line of personal care products.

• Postmaster Says Another Postage Rate Increase Needed

  A new rate case seeking a postage increase next year may be filed with the postal Board of Governors as early as this month, said Postmaster General John E. Potter during his keynote address at the National Postal Forum in Orlando, FL.

• Aegis Slows Telemarketing Losses in Fourth Quarter

  Aegis Communications Group Inc. reported a 22% increase in revenues in the fourth quarter of 2005 with $22 million in revenues, compared to $18 million in the last quarter of 2004. But that only reduced the teleservices firm’s losses for the year.

• Firm to Turn Internet Cafes Into Call Centers at Night

  ALVA Pacific Franchise Corp. plans to convert a chain of Internet cafes in the Philippines to call centers during nighttime hours by early next year, to provide outbound teleservices for clients in the U.S. and United Kingdom.