Chief Marketer Staff
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Digital
Building the Tools to Brand with Search
Measurability has made search engine marketing. In large part, its success as an online medium was built on two factors: One, everybody searches the Internet, and more and more they’re doing it before making a purchase. And two, the results of using those searches to generate ad placements can be tracked and plotted in almost any way a marketer could wish.
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Spinning the Web
The shift from traditional media to online continues at a rapid pace. This unique research shows how marketers are budgeting, what they hope to accomplish for their brands, and more.
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Listline e-Newsletter 04/05/06
National Business Furniture has consolidated its list management at
MeritDirect. The flagship National Business Furniture files name 49,272
buyers and 25,000 inquirers from the last 12 months. Alax Furniture and
Dallas Midwest Co.’s buyer and inquirer lists, as well as customer files
from FurnitureOnline.com and OfficeFurniture.com, are offered as well. -
Agencies
Dodgers Take a Swing at Reward Program
The Los Angeles Dodgers are offering fans a reward program that gives them the opportunity to earn points for shopping both in and out of Dodger Stadium.
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Agencies
Value Tops Customers Loyalty Preference
Product discounts far outweigh reward points when it comes to loyalty cards and grocery shopping, a recent study found.
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Agencies
Coca-Cola to Open ‘Coffee Shop’ in Toronto: Report
Coca-Cola North America is reportedly launching a retail store in Canada that could be sticking a sharp elbow into Starbuck’s coffee pots.
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Agencies
Eight in 10 Adults Want Gift Cards as Gifts
The popularity of gift cards continues to soar.
In fact, eight in 10 respondents to a Web survey of adults reported they would rather receive a gift card to their favorite retailer than any other kind of gift -
Agencies
Arby’s Fuels Apprentice Tie-in With Sweeps
Arby’s is boosting its recent sponsorship of The Apprentice with an online sweepstakes and an interactive Web site tied to its new Chicken Naturals product line.
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Agencies
Verizon Wireless Partners with Famous S&H Green Stamps
Up to the 1970s, The Sperry and Hutchinson Co. Inc. (S&H) printed the popular “green stamps,” which shoppers received when they bought items and later redeemed for toasters and water pitchers.
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Agencies
Equal Revs Bus Tour
Merisant has begun an election-style bus tour to stump for Equal sweetener, the largest ever event-marketing push for the brand.