Chief Marketer Staff

• Agencies

  Simon, Mills Malls Expand Kids Promotions

  Simon malls reprises its Book Blast! kids’ promotion and Super Chefs Live! tour this month, while rival Mills malls partners with Minute Maid Co. and Bally Total Fitness for a family health push.

• Postmaster Says Another Postage Rate Increase Needed

  (Direct Newsline)—A new rate case seeking a postage increase next year may be filed with the postal Board of Governors as early as this month, said Postmaster General John E. Potter during his keynote address at the National Postal Forum in Orlando, FL.

• News Briefs

  BURGER KING CORP.: is out with two additions to… CANADIAN CLUB: has partnered with Andretti Green Racing and…SONY ELECTRONICS, INC.: and Borders Inc. have agreed to make…

• National Envelope Acquires Atlantic Envelope

  The National Envelope Co. has acquired the Atlantic Envelope Co. from Kelly Capital for an undisclosed sum.

• Agencies

  Netflix Sues Blockbuster for Patent Infringement

  Netflix, the mail order movie-rental service, has sued Blockbuster Inc. for patent infringement, according to wire service reports.

• Agencies

  Australia Plans Do-Not-Call Registry

  The Australian government has proposed establishing a national telemarketing do-not-call registry similar to the one in place in the U.S.

• InfoUSA Names O’Keefe GM of Political, Nonprofit Markets

  InfoUSA has named Peter O’Keefe general manager of political and nonprofit markets for InfoUSA and Donnelley Marketing.

• Omniture Files for an IPO

  Omniture, Inc., an online marketing services firm, has filed a registration statement with the Securities and Exchange Commission to make an initial public offering of its common stock.

• Digital

  Trademarks in Search: A Legal Pick’em

  Marketers who reach for their Magic 8-Ball for answers to the question of using rivals

• Digital

  SuperPages to Get Mom and Pop Googling

  SuperPages.com, the Internet yellow pages directory owned by Verizon Information Services has more small businesses looking to place pay-per-click (PPC) ads on relevant SuperPages search results than there are spaces for such ads.