Chief Marketer Staff

• Agencies

  FCC Tightens Unsolicited Fax Rules

  The Federal Communications Commission has tightened rules governing the sending of unsolicited faxes as spelled out in the Junk Fax Prevention Act of 2005.

• Email

  E-Dialog Establishes West Coast Beachhead

  E-mail service provider e-Dialog has acquired Adinfonitum, a small Bellevue, WA-based e-mail service provider, for an undisclosed sum.

• Agencies

  DM Sales Lead March Results, Both Up and Down

  When direct marketing did well for retailers, it did very well. But when sales were off, DM led the charge downward, according to select March results from a number of companies.

• Digital

  1-800-Flowers.com Acquires Fannie May Confections

  1-800-Flowers.com will acquire Fannie May Confections Brands Inc., which markets a variety of sweets via the Fannie May, Harry London and Fanny Farmer brands for $85 million in cash.

• Agencies

  Manufacturers Will Raise Online Budgets: Survey

  More than 75% of manufacturing companies will increase their online marketing budgets in 2006, according to a survey from SVM E-Business Solutions.

• Agencies

  Accused Spammers Settle with FTC, CA for $475,000

  Two individuals who were accused by the Federal Trade Commission and California

• Listline e-Newsletter 04/06/06

  Gardens Alive Inc. has consolidated its list rental properties at ALC
  Data Management. ALC will oversee three more gardening catalog files and
  the 1 million-name Gardens Alive enhanced corporate master file.

• Visa Inks $200 Million Sponsorship Deal with FIFA

  Visa will sign an estimated $150 million to $200 million sponsorship deal today to become the “Official Credit Card” of FIFA events from 2007 to 2014, according to news reports.

• Agencies

  Ace Hardware Puts a New Twist on Apprentice Tie-In: Charity

  Ace Hardware is joining the ranks of other top brands, including Burger King and Procter & Gamble, in the latest brand integration effort on The Apprentice. Only this time, there’s no promotion or new product launch attached to the show. Instead, the Oak Brook, IL-based hardware store chain, which will be featured April 10, is leveraging its first-ever Apprentice appearance with a national charitable campaign.

• Coca-Cola Branded Content Coming to Cell Phones

  The Coca-Cola Co. has teamed with Smartphones Technologies in a licensing deal to deliver Coca-Cola branded content to cell phones.