Chief Marketer Staff
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Digital
Search Marketing: Slowing Down While Breaking Records
Jackie Joyner-Kersee. Carl Lewis. When they broke their own records, their country watched and cheered their enormous accomplishments. If only the lives of marketers could be so fair.
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Agencies
McDonald’s Tulsa Market Goes Mobile
Tulsa-area McDonald’s restaurants are launching an interactive promotion targeting cell phone owners with a mobile scavenger hunt and electronic coupon offer.
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Agencies
GE Invades Times Square with Multi-platform Promotion
GE is invading New York City’s Times Square today with a multi-tiered marketing campaign which takes its Picture a Healthy World promotion to the street.
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New Bill Would Improve Nutritional Quality of School Foods
The school foods reform movement sweeping across the country has reached the nation’s capital. A new bipartisan bill was introduced yesterday that calls on the U.S. Agriculture Department to update its nutrition standards for foods sold on school grounds.
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Energy Brands and Pepsi Duke it Out Over Nutrient Water Packaging
Energy Brands, Inc., the maker of Vitaminwater, has filed a trademark lawsuit against PepsiCo, Inc. claiming that the packaging on Pepsi’s new nutrient water, Life Water, looks a bit too much like Vitaminwater’s.
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Taco Bell Signs Sponsorship Deal with Fox Sports
Taco Bell Corp. and Fox Sports inked a four-year sponsorship agreement yesterday that serves up the Mexican-style fast-food chain as the “Official Quick Service Restaurant” of the National Collegiate Athletic Association’s football Bowl Championship …
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Pernod Ricard Adds Brands to Alcone Work
Pernod Ricard USA has tapped Alcone Marketing Group to handle several brands that Pernod acquired in its 2005 purchase of Allied Domecq.
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People in the News
Ryan TrueHealth, Wilton, CT, a specialty practice of Ryan iDirect dedicated to direct and interactive marketing for healthcare and pharmaceutical companies, added
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News Briefs
WAL-MART STORES: has promoted Lawrence Jackson to…BIG TENT ENTERTAINMENT: and Australia-based licensing agency Gaffney International have teamed up in…
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