Author

Chief Marketer Staff

  • B-to-B Marketers Turning to Web in 2006: Report

    Three-quarters of manufacturing companies will increase their online marketing budgets in 2006, including search engine marketing and e-mail campaigns, according to an annual survey of B-to-B marketers.

  • Chinese Search Agencies Threaten Engines

    More than 600 Chinese search marketing firms have accused the big search engines in that country

  • DMA Issues Fax Marketing Guidelines

    The Direct Marketing Association has issued guidelines for fax marketers, following the Federal Communications Commission’s release of regulations last Thursday to implement the Junk Fax Prevention Act of 2005.

  • Short Cuts

    Chef

  • Agencies

    Loose Cannon: In Praise of Wretched Excess

    The rich are not like you and me: They have more loyalty program points.

    The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5 million of ‘em.

    That’s 5 million points, mostly amassed in a 12-month period. Mercifully, that doesn’t necessarily represent 5 million dollars. Neiman Marcus offers several double-point days, much like one’s local supermarket.

  • Exxon Mobil Defends Masters Sponsorship

    ExxonMobil is under fire for sponsoring events that some of its shareholders describe as sexually discriminatory.

  • Ambassadors Transform Tweety From Classic to Contemporary

    The objective was simple: to reposition Tweety as more of a contemporary fashion/lifestyle icon for teens and women and less of a classic licensed character. Influencing this trendy demographic would not be as easy.

  • Listline e-Newsletter 04/07/06

    ToolButton Inc. has appointed VentureDirect Worldwide to manage
    TechNewsletters.com Elite IT Professionals, an e-mail list with 121,000
    subscribers. The source is a cooperative search engine for publishers
    that offers subscriptions to information technology newsletters.

  • Learning from Chevy’s “Make Your Own Tahoe Commercial”

    Chevy Tahoe has gotten a lot of attention lately for its recent promotion inviting consumers to generate their own 30-second ad spots for the brand.

  • Marketing Performance Management: The Need for Predictability

    I was speaking recently with the top marketing executive for a very large insurance company–let’s call him Ronald–when the same old theme emerged not more than 10 minutes into our conversation: “We have been investing in CRM and marketing tools heavily and will continue searching for ways to get the returns on those investments.