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Chief Marketer Staff

  • Listline e-Newsletter 04/10/06

    Adrea Rubin Management Inc. has been appointed to oversee the SMG ticket
    buyers lists. The enhanced file contains more than 1.4 million names.

  • Burger King CEO Steps Down Before IPO

    Burger King Corp. CEO and Chairman Greg Brenneman has resigned from the company in advance of the No. 2 QSR’s initial public offering to return to his private equity firm. The Miami-based company has named John Chidsey, 43, Burger King’s president and CFO as its new CEO, effective immediately.

  • Agencies

    7-Eleven Drives Apprentice Tonight

    7-Eleven appears tonight on The Apprentice to tease the April 18 launch of its P’EatZZa Sandwich.

  • Subway Gets Hot with Dinnertime Campaign

    Subway restaurants is breaking into new territory with a new dinnertime-theme campaign and online vignettes geared to get consumers thinking about the chain beyond the lunch hour.

  • Agencies

    Claritin Sweeps Scores with Soccer Teams

    One local soccer team will score a chance to win a private coaching session with a U.S. Men’s National Soccer Team member Landon Donovan under a new sweepstakes from Claritin-maker Schering-Plough Corp.

  • Agencies

    Dreyers Concocts Kids’ Recipe Contest

    Nestlé Ice Cream is running its kids’ recipe contest again, dangling a grand-prize trip to its headquarters as “flavorologist” for a day.

  • I Can’t Believe It’s Not Fabio Anymore

    Romance-novel heart throb Fabio is cooking online—but not for long.

  • News Briefs

    THE FEDERAL TRADE COMMISSION: is asking for public comment on proposed information requests to beverage alcohol manufacturers regarding voluntary advertising placement provisions, sales and marketing expenditures and the status of third-party review of …

  • Ohio AG Sues Firm for Aiding Telemarketing Fraud

    The Ohio Attorney General announced Friday that he had brought suit against a Columbus OH-based check processor for helping Canadian telemarketers defraud residents of the state.

  • Yahoo! Tries New Ad Model Overseas

    Yahoo! is testing a new paid-search ad model overseas that will more closely resemble Google’s in considering both clickthrough rates and bid prices in deciding to deliver ads.