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Chief Marketer Staff

  • News Brief

    THE FEDERAL TRADE COMMISSION: is asking for public comment on proposed information requests to

  • Frederick’s of Hollywood Boosts Online Conversion Rate

    Frederick’s of Hollywood reported its Web site conversion rate increased 3.35% after it received and displayed a Hacker Safe certificate from ScanAlert Inc.

  • Miva Expands Reach of Sponsored Web Listings

    Performance ad network Miva has entered into partnership with an automatic copyright technology platform provider that will allow Web publishers to put Miva sponsored listings on pages their readers share with others via e-mail.

  • Agencies

    Frederick’s of Hollywood Boosts Online Conversion Rate

    Frederick’s of Hollywood reported its Web site conversion rate increased 3.35% after it received and displayed a Hacker Safe certificate from ScanAlert Inc.

  • DRM Labs Unveils Electronic Coupon Technology For TV

    DRM Labs Inc. of Atlanta has introduced electronic coupon technology for interactive television advertising. It allows TV viewers to click TV remotes to receive coupon discounts when they pay for purchases with a credit card.

  • BigBand Networks Demonstrates One-on-One TV Spots

    BigBand Networks Inc., Redwood City, CA, has been demonstrating new technology for targeting TV advertising to individually selected TV viewers at the National Cable & Telecommunications Association’s National Show under way through Tuesday in Atlanta.

  • Letters to the Editor

    Letters in response to “Loose Cannon: In Praise of Wretched Excess”, April 10, 2006″

  • Mail Stream: A Report on Incoming Direct Mail

    Zabar’s Prepares for Passover and Easter In anticipation of the upcoming religious holidays Passover and Easter, New York City’s famous gourmet retailer Zabar’s sent an email providing a sample of the food it offers to complement these observances. …

  • Persuading the Man with Three Brains

    Marketing professionals can get so caught up in the latest media, technologies, and metrics that they overlook the basics of persuasion. Regardless of whether you’re trying to persuade someone to invest millions in your company, buy a widget, or go out for a drink after work, for you to succeed, says communications expert Nicholas Boothman, you must make the person think three things

  • Study: Manufacturers to Increase Online Marketing Spending in 2006

    More than 75% of manufacturing companies will be increasing their online marketing budgets in 2006, according to an annual survey of industrial marketing executives conducted by Somerset, NJ-based SVM E-Business Solutions.