Chief Marketer Staff

• Email

  Jordan Ayan Thinks You May Owe Him Money

  E-mail service provider SubscriberMail has won a patent for the business process that allows brand owners to provide mix-and-match content that resellers and other marketing partners can use to create their own customized messages.

• Email

  FTC Warns Hawaii on Kids’ No-E-Mail Registries

  The Federal Trade Commission this morning issued a seemingly inexplicable statement warning Hawaii of the dangers of implementing a so-called child-protection do-not-e-mail list.

• Email

  First Utah, then Michigan … now Bulgaria?

  Bulgaria’s Commission for trade and consumers protection will set up a register of the e mails, whose owners are not willing to receive unwanted e mail massages

• Email

  Stupid Media Watch: From the Tortured-Logic Department

  What can the folks at tech site Slashdot.org possibly be reading

• Email

  E-Dialog Establishes West Coast Beachhead

  E-mail service provider e-Dialog announced last week it has acquired Adinfonitum, a small Bellevue, WA-based e-mail service provider, for an undisclosed sum.

• Listline e-Newsletter 04/11/06

  Engineering Services & Products Co. now offers the 656,145-name ESAPCO
  master file. Those listed bought agricultural, building, repair and
  maintenance, electrical and plumbing products.

• AIG Scores $100 Million Deal With U.K. Soccer Sponsorship

  In the biggest shirt sponsorship deal in British soccer history, U.S. insurer American International Group, Inc. (AIG) scored a four-year, $99.9 million deal that puts the company’s logo on the famed red shirts of Manchester United soccer players.

• NBA, Haier Partner to Grow Brands Globally

  The National Basketball Association (NBA) and Haier, one of China’s largest appliance manufacturers, inked a multi-year partnership yesterday to help Haier build brand awareness globally while extending the association’s presence in China.

• Blog, Podcast, RSS Advertising to Grow to $49.8 Million: Report

  Blog, podcast and RSS advertising are among the fastest growing segments in the alternative media industry, accounting for $20.4 million in 2005, according to a new report.

• Agencies

  Macy’s Adds Martha Stewart

  Macy’s will launch an exclusive Martha Stewart Collection of housewares in fall 2007.