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Chief Marketer Staff

  • Agencies

    Coca-Cola Gets into the File-Sharing Business

    Coca-Cola North America has launched a music program that is available to download for free to file sharers.

  • Adidas Strikes Deal to Dress Up NBA

    The National Basketball Association inked an 11-year merchandising partnership yesterday that will make Adidas the official uniform and apparel provider for the NBA, the Women’s National Basketball Association and the NBA Development League beginning with the 2006-07 season.

  • Agencies

    Quebecor Closes Book, Magazine Facilities

    Quebecor World Inc., Montreal, will shutter a book manufacturing plant in Kingsport, TN, and a magazine printing location in Brookfield, WI. Items that had been produced at these two facilities will be transferred to other Quebecor printing locations.

  • Agencies

    E-mail Patent Has Potential Wide-Ranging Effects

    E-mail service provider SubscriberMail has won a patent for the business process that allows brand owners to provide mix-and-match content that resellers and other marketing partners can use to create their own customized messages.

  • Agencies

    FTC Warns Hawaii on Kids’ No-E-Mail Registries

    The Federal Trade Commission yesterday issued a seemingly inexplicable statement warning Hawaii of the dangers of implementing a so-called child-protection do-not-e-mail list.

  • Agencies

    United Online Acquires MyPoints.com

    United Online Inc., an Internet services provider, has purchased MyPoints Inc. from UAL Corp., the parent company of United Air Lines.

  • Pennysaver Group Sold to Private Equity Firm

    Pennysaver Group Inc., a direct mail shopper publisher that targets the Baltimore and Washington, DC area, was purchased by SV Investment Partners.

  • Agencies

    College Partnership Launched Direct Mail Program

    College Partnership, Inc. a college preparation and planning company, is launching a new direct marketing campaign. Through NPP Marketing Inc., College Partnership will send out approximately 300,000 to 400,000 direct mail pieces per week.

  • DMers Look to Hire: Survey

    Nearly three quarters of direct marketers surveyed anticipate adding staff during the coming three months, with another 11% anticipating a hiring freeze

  • Agencies

    Salesforce.com to Acquire Sendia

    Salesforce.com will acquire Sendia Corp., a wireless technology firm, for $15 million in cash.