Chief Marketer Staff, Author at Chief Marketer

RI Jewelry Business Uses Space Advertising to Sparkle

Jim and Joan Breakell own a mail order and retail jewelry business that is every entrepreneur’s dream. They design and manufacture all the products they sell, they have developed a multi-media business that will reach $3 million in annual sales this year, and they own a retail store in a top travel destination, the Historic Hill section of Newport, RI. The company mails one million catalogs a year, and sells directly from its Web site.

Listline e-Newsletter 04/12/06

Names and Addresses Inc. has been chosen to manage several lists for
Farm Progress Companies. The largest one is the USAgriculture master
file comprised of 2 million farming and ranching business professionals
who subscribe to some of the 20 state and regional magazines published
by Farm Progress.

Agencies

State Farm Revs Up Business with Cars

Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney’s/Pixar’s upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.

Agencies

Revlon’s New Cosmetics Target Women 50+

Revlon is out with a line of makeup formulated for older women in its biggest launch in more than a decade.

News Briefs

BARNES & NOBLE: and Court TV has teamed up to promote the network’s new…CORNERSTONE: has launched a new… WORLD MARKETING: Dallas, has added a strategic services group to…,

Agencies

Harley-Davidson E-zines Go Their Own Way

Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they’re likely to scan when it comes in: the e-mail newsletter sent by their local dealer.

Agencies

Saltworks Builds Business with E-Zine and Search

Of all the topics featured in e-mail newsletters, few are as narrow as the one covered by Mark Zoske.
Zoske and his staff put out an entire e-zine devoted to a well-known chemical compound: salt.

Agencies

Why and How to Do a B2B E-Zine

Want to market your own product or service over the Internet? Distribute your own e-zine to your customers and prospects. There are several reasons for doing so.

Agencies

What to Put in your B-to-B Newsletter

Coming up with good story ideas is one of the toughest tasks in publishing a company newsletter. Here’s a checklist of story sources to stimulate editorial thinking and help identify topics with high reader interest that help to promote the company to prospects and clients.

Agencies

Blogs, Podcasts and RSS Are on the Fast Track: Report

Blog, podcast and RSS advertising are among the fastest growing segments in the alternative media industry, accounting for $20.4 million in 2005, according to a new report.