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Chief Marketer Staff

  • DMEF to Honor Lee Epstein

    The Direct Marketing Educational Foundation (DMEF) will honor Lee Epstein, former president of Mailmen Inc., with its Lifetime Achievement Award.

  • Listline e-Newsletter 04/13/06

    Data cards have been released for the first group of lists from the new
    Insight Database. Counts range from 3.1 million for the Insight Music,
    Arts and Culture file to 84.3 million for Insight Professionals list.
    Separate lists are available for targeting investors, new movers and
    health products buyers.

  • Agencies

    Live from Games Forum: Console Games Make the Mark

    Video game players are on the hunt for the next best thing in the industry and brand marketers shouldn’t expect to see consumers spending big in advance of soon-to-be released next-generation consoles.

  • Live from Games Forum: Dodge Drives Fans Via Hemi Highway Game

    To help demonstrate the power and speed of its new Dodge Charger, automaker DaimlerChrysler found a way to put the car in consumers’ hands via an online game, Hemi Highway.

  • Agencies

    Live from Games Forum: In-Game Advertising Explodes

    More and more advertisers are looking at video games as a medium to connect with a young demographic in relevant and emotional ways, and are turning to in-game advertising to do it.

  • Agencies

    McDonald’s Ventures into The Wild

    McDonald’s Corp. unleashes its kids’ promotion tied to Walt Disney Pictures’ The Wild this week.

  • Sephora to Open Shops in JCPenney

    Beauty products maker Sephora USA, Inc. will open stores-within-stores at JCPenney, becoming the sole provider of beauty offerings for the retailer.

  • Agencies

    Saturn Packs Times Square with Vehicles

    Saturn unveiled three new vehicles Tuesday night on a 60-foot high platform perched above New York City’s Hard Rock Café in Times Square. The event was timed to complement the brand’s participation in the New York International Automobile Show, which kicks off Friday, as well as other events it plans in the Big Apple.

  • DMers Look to Hire: Survey

    (Direct Newsline)—Nearly three quarters of direct marketers surveyed anticipate adding staff during the coming three months, with another 11% anticipating a hiring freeze, according to a survey from Bernhart Associates Executive Search, LLC

  • News Briefs

    CONAGRA: is reprising its Pam for Grilling contest, dangling a…CKX, INC.: has acquired an 80% interest in the rights to…FREMANTLEMEDIA LICENSING WORLDWIDE: has appointed Nora Wong to…