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Chief Marketer Staff

  • Larry Nusbaum Leads Buyout of MSG

    Larry Nusbaum, chief executive at Media Syndication Global LLC (MSG), has led a management buyout of this New York-based direct marketing firm.

  • In-Game Advertising to Soar to $732 Million by 2010

    Thanks in part to the decline of traditional advertising vehicles, in-game advertising is projected to explode to $732 million by 2010, according to Yankee Group.

  • Agencies

    Loose Cannon: Reflections During Passover and Easter

    For the fourth year in a row, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

    Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.

  • Listline e-Newsletter 04/17/06

    Yankee Publishing Inc. has appointed Direct Media Inc. to manage the
    Yankee Magazine list. This New England regional title has 266,057 active
    subscribers; average age 50, with a $75,000 average household income.

  • Agencies

    Wal-Mart Begins Cross-Country Walk

    Wal-Mart Stores and pedometer maker Sportline step off tomorrow with a 14-week tour of 12 Americans walking from New York to California.

  • Agencies

    GSN Kicks Off LINGO Contestant Search

    GSN, the network for games, is on the hunt for LINGO contestants and is rolling out the effort with a five-market search.

  • Microsoft Sponsors World Cyber Games

    Microsoft Corp.’s Xbox 360 and Games for Windows will sponsor the World Cyber Games (WCG) global tournament through 2008, providing hardware, software and marketing support for the events.

  • Safeway Sponsors MLB’s Washington Nationals

    Safeway, Inc. has signed up with Major League Baseball’s newest expansion team, the Washington Nationals.

  • News Brief

    FORD: is bringing back the famed Shelby GT-H Rent-A-Racer program this…

  • Experian Exits Incentive Marketing

    Experian will close most of its incentive and loyalty programs, including Web-based incentive marketing, and will lay off two-thirds of the staff in its MetaReward subsidiary or about 50 people, according to a report in ClickZ.