Chief Marketer Staff

• Email

  Stupid Media Watch: The Freeloader’s Take on AOL

  some protest Goodmail’s CertifiedEmail program

• Email

  Return Path Revamps Bonded Sender

  Return Path announced today that it has re-launched its Bonded Sender Program

• Agencies

  BrandAnimation: Leveraging Experiential Retail

  Over the past few years there have been some “A list” brands that have begun to effectively engage the consumer at the retail level. But only a few. Apple is clearly an innovator in this field, and the first brand that comes to mind when I think of a great retail experience.

• Agencies

  Boston Market Debuts Video Contest

  Boston Market knows that its customers’ time is very valuable, so, in exchange for a shot at a trip to Hollywood, it is giving them a chance to tell what they would do with an extra hour in a day.

• Agencies

  Maker’s Mark Turns U.K. Cabs into Billboards

  Maker’s Mark bourbon whiskey has launched its first major marketing campaign in the U.K. to bring attention to the brand and drive consumers to bars that carry the hand-made Kentucky straight bourbon.

• Priceline.com Rewards Customers with Travel Perks

  For the first time Priceline.com is giving consumers the opportunity to fasten their seat belts in a promotion that will award them with private flights or airline perks.

• News Briefs

  HUMMER: has launched a new video game which exclusively features…WAL-MART STORES: will continue its rollout of RFID tags under new CIO…

• DM Sales Plummet at Sharper Image

  Sharper Image Corp. reported its total catalog and direct marketing decreased 33% to $87.9 million for fiscal year 2005, down from $130.5 million reported for the 2004 fiscal year.

• FTC Settles Can Spam Case

  The Federal Trade Commission has settled a lawsuit it filed that accused two individuals of violating Can Spam e-mail list regulations.

• Barb Stanley Leaves IdeaList to Start New Firm

  Barb Stanley has left IdeaList Co. and formed a new list management firm Stanley Marketing Solutions, located in Chesterton, IN. Stanley was formerly co-owner of IdeaList.