Chief Marketer Staff

• Q Interactive Launches E-mail Service

  Q Interactive, formerly CoolSavings, yesterday announced an e-mail marketing program to send offers on behalf of clients to third party lists.

• DMA Supports FCC Telemarketing Regulation Over State Laws

  The Direct Marketing Association has joined Herndon,VA-based FreeEats.com in asking the Federal Communications Commission to use its preemptive power to regulate interstate fax and telemarketing.

• Donald Rumsfeld Charged in Recruitment Database Lawsuit

  The New York Civil Liberties Union has filed a lawsuit in federal court in Manhattan that alleges the U.S. Department of Defense violated the law by improperly collecting data on potential military recruits, according to wire service reports.

• Las Vegas Food and Beverage Magazine Sticks With IdeaList

  Las Vegas Food and Beverage Magazine (LVFBM) has decided to keep its list management account at IdeaList Co., based in Waterbury, CT, despite efforts by a former co-owner of IdeaList lure accounts away.

• Nokia Hires Former PepsiCo Vet as VP-Marketing

  Nokia Americas has hired former PepsiCo marketing veteran Craig Coffey as VP-marketing for mobile phone and customer market operations.

• Mail Stream: A Report on Incoming Direct Mail

  Home Depot Direct Adds Outdoor Living As the days of summer approach, The Home Depot continues its recent direct marketing expansion with the launch of Home Depot Direct Outdoor Living. More and more home catalogers are mailing books devoted entirely …

• Agencies

  Loose Cannon: Alex Trebek Makes it Look Easy – A DM Cautionary Tale

  Recently, I compiled and led a live trivia contest for a group of folks I occasionally chat with in an online bulletin board. The effort was not exactly a raging success: As one contestant said afterward, “Well, nobody died.” What is especially galling is that, had I applied a few basic rules from direct response marketing, I could have avoided a lot of heartache. What follow are some of the lessons that were brought home, as well as a sampling of the questions. The answers are at the end of the column.

• Listline e-Newsletter 04/24/06

  Nearly 700,000 records are available on the Disney en Espanol file.
  These Hispanic buyers and subscribers purchased Disney books and
  magazines for children.

• MasterCard Sues FIFA over VISA Sponsorship

  Visa International’s newly signed $200 million sponsorship of Fédération Internationale de Football Association (FIFA) World Cup soccer events may be in jeopardy following a complaint filed by MasterCard International claiming the soccer body breached its agreement.

• Agencies

  Toyota and NBA Tour Thanks Military

  Toyota Motor Sales USA, Inc. is maximizing its partnership with the National Basketball Association through the launch of the league’s 2006 Finals Trophy Tour to five military bases in the U.S. heartland.