Chief Marketer Staff
-
Digital
Ask Re-Tools, Re-Brands and Re-Staffs
Last year, Ask Jeeves was so marginal to the search industry that it couldn
-
Digital
AOL Takes the Web on a Road Trip
It seems inevitable that users will some day access and search the Web over their mobile phones. But a whole raft of technological hurdles remain to be overcome before customers will start surfing
-
Mobile Phones and Brand Marketing
Armed with Tivos, iPods, satellite radios, and the remote control, consumers are no longer passive consumers of media. Smart advertisers are looking for interactive, personal and measurable ways to engage with consumers, and all roads are leading to mobile phones.
-
Agencies
Unconventional Wisdom: When Not to Offer Links
This may sound like heresy to some e-mail experts.
But you should give the reader a break occasionally and not force them to link through to a Web site to read an article. -
Agencies
The Old Forward to a Friend Trick
Viral marketing is a terrific way to get your content distributed to an even wider audience and ultimately build your list. After all, what could be better than having your customers do your marketing for you?
-
Agencies
Four in Five Marketers Say E-Mail Delivery’s Tough
Eighty-two percent of e-mail marketers say e-mail deliverability is a challenge for their organizations, and more than 30% consider it a “significant” challenge, according to a new survey from Menlo Park CA-based EmailLabs.
-
Email
Bad Timing: Verizon Blames Technical Glitch for Blocking Legitimate E-mail
Verizon is blaming a technical glitch for its servers blocking non-spam e-mail from some of the larger Internet service providers over the weekend.
People began complaining Sunday in a Google discussion group that messages from Google
-
Digital
Click Fraud Rates Near 14%: Study
Click fraud levels reached 13.7%, according to a study from the Click Fraud Network, a pay-per-click fraud detection service.
-
Agencies
Technology and Fulfillment Expenses Damp Amazon’s First Quarter Income
Amazon.com’s sales jumped from $1.90 billion in first-quarter 2005 to $2.28 during the quarter just ended. But increases in technology and content and fulfillment expenses ate into its net income, which slipped from $78 million a year ago to $51 million in first-quarter 2006.