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Chief Marketer Staff

  • New Products and Services

    Acquire Vision: a proprietary methodology for executing online customer acquisition campaigns– AcquireWeb, Foster City, CA. AdPath 2.0: a behavioral targeting system designed for both online advertisers and Web site publishers– BlueLithium, San Jose, …

  • Agencies

    American Bronzing Casts for Best DM Vehicle

    American Bronzing Co. is looking for the perfect direct marketing vehicle in which to cast its lot.

  • Agencies

    Gigmasters Places Performers Online

    Gigmasters.com gets most of its performers and venues through listings on Yahoo, Google and MSN, with keywords like booking agent and party planner. It also uses some direct mail and space advertising in publications like Strings magazine.

  • Agencies

    Make Your Direct Mail Effective, Not Junk

    Direct mail is one of the most powerful and effective means of reaching your customers.

  • Listline e-Newsletter 04/26/06

    Northland Biogenics Inc. has released a list dietary supplement buyers.
    Some 41,000 individuals purchased a flower pollen product called
    RejuvaPol offered by direct mail.

  • Agencies

    Wal-Mart Initiates Major Loyalty Drive, Says CMO

    Wal-Mart is on a new path to convert all but its most dedicated customers to loyalists and has put in place a five-point plan to achieve that goal. The aggressive effort will span at least 15 years, according to the company’s CMO, and encompass aspects ranging from store layouts to organic food offerings.

  • Agencies

    Brands Hit The Ice With NHL Partnerships

    Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing.

  • HSBC Brands Jetbridges At JFK Airport

    First it was stadiums; now it’s airports. Financial services firm HSBC has signed a five-year agreement that allows its brand visibility on the 108 jetbridges at John F. Kennedy International Airport in the first major airport naming contract in North America.

  • Wendy’s Names New COO

    Wendy’s International, Inc. has named Dave Near, a Wendy’s franchisee, as the company’s new COO, effective May 1.

  • News Briefs

    WM. WRIGLEY JR. CO.: Chicago, promoted Martin Schlatter to…HASBRO: is giving consumers a chance to vote on famous landmarks to include in…