Chief Marketer Staff, Author at Chief Marketer

News Brief

ADIDAS: has entered a five-year marketing partnership with

MSN Q1 Ad Revenue Fails to Pace Google, Yahoo!

Microsoft committed itself almost three years ago to catching up to Google and Yahoo! in search. But the company

First-Quarter Sales, Profits Drop at Blair

Blair Corp., a national multichannel direct marketer of apparel and home products, saw a 4.5% decline in its net sales for the first quarter of 2006, the company announced. Sales for the period were $102.7 million, down from $107.6 million during the same quarter last year.

Agencies

Florida Bill Would Ban Mail-Order Sales by Big Wineries

A bill passed unanimously last week by the Florida House of Representatives would bar the largest out-of-state wine producers from marketing their products to Florida customers over the Internet or through the mails.

Agencies

Five Convicted in Two Credit-Card Telemarketing Scams

Two separate cases of telemarketing fraud involving credit cards came to an end Friday as four men were convicted of conspiracy in Iowa, while another pleaded guilty to felony telemarketing in Kentucky.

Avon Sales Up in Q1, But Profits Decline

Avon, the largest direct seller of cosmetics in the world, posted stronger sales growth than expected for first-quarter 2006, due largely to some strong product introductions.

BrandAnimation: Equal Opportunity Positive Branding

It’s Saturday and I’m working on a column that was supposed to be turned in two days ago while getting the ultimate NFL junkie’s fix: the 2006 NFL Draft on ESPN

Agencies