Chief Marketer Staff

• Digital

  PR Goes to Work in News Search

  What would you say to getting the Web traffic equivalent of $11,500 in pay-per-click advertising for $779? Thought so. It can be done, if you can produce a press release that

• Digital

  Search Marketing and Display Ads: Good Alone, Better Together

  Using both sponsored search ads and display advertising produces a better conversion rate than using either channel by itself, according to a new study from digital marketing firm Atlas, a subsidiary of aQuantive.

• Digital

  Zixxo Gets Small Businesses Up and Couponing on the Web

  For small or local businesses who want to get contacts from their Web presence rather than clicks, there

• Agencies

  Essential Metrics for B-to-B Direct Marketing

  Measurement is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to their firms and justify budgets.

• Agencies

  Calculating True B-to-B ROI

  To summarize campaign effectiveness, marketers need some kind of conclusive metric, such as return on investment. But in B-to-B, when a campaign’s revenue often is sizable compared with its expenses, ROI is problematic.

• Agencies

  ROI Buffet

  How this for return on investment? Direct marketers plan to spend an average of $250,000 on database upgrades this year, and four out of five expect the expenditures to pay for themselves, according to Direct magazine’s 2006 database practices survey.

• Listline e-Newsletter 07/26/06

  Direct Media Inc. has assumed management of the Sacred Heart League
  lists. The master file contains 458,539 donors from the last 12 months.

• Search Marketing and Display Ads: Good Alone, Better Together

  Using both sponsored search ads and display advertising produces a better conversion rate than using either channel by itself, according to a new study

• PR Goes to Work in News Search

  What would you say to getting the Web traffic equivalent of $11,500 in pay-per-click advertising for $779? Thought so.

• Agencies

  Targeted Customer Marketing

  Targeted marketing to customers will drive increased sales and profits, but most companies are overwhelmed by the idea of marketing one to one.