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Chief Marketer Staff

  • Agencies

    A Big Mac and $1 Million, Please

    Some people view dining at McDonald’s as a way to quickly satisfy hunger. But for others, at least for a few weeks out of the year, it’s a money making opportunity. We’re talking, of course, about the fast food titan’s popular Monopoly game. The Marketing Store has worked with McDonald’s on the game for the past six years, instituting an online component and a successful partnership with Best Buy. We chatted with Chris Hess, account director, and Reed Roussel, vice president of interactive marketing of the Chicago-based agency recently about the challenges of keeping Monopoly hot and fresh.

  • Digital

    PR Goes to Work in News Search

    What would you say to getting the Web traffic equivalent of $11,500 in pay-per-click advertising for $779? Thought so. It can be done, if you can produce a press release that

  • Digital

    Search Marketing and Display Ads: Good Alone, Better Together

    Using both sponsored search ads and display advertising produces a better conversion rate than using either channel by itself, according to a new study from digital marketing firm Atlas, a subsidiary of aQuantive.

  • Digital

    Zixxo Gets Small Businesses Up and Couponing on the Web

    For small or local businesses who want to get contacts from their Web presence rather than clicks, there

  • Agencies

    Essential Metrics for B-to-B Direct Marketing

    Measurement is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to their firms and justify budgets.

  • Agencies

    Calculating True B-to-B ROI

    To summarize campaign effectiveness, marketers need some kind of conclusive metric, such as return on investment. But in B-to-B, when a campaign’s revenue often is sizable compared with its expenses, ROI is problematic.

  • Agencies

    ROI Buffet

    How this for return on investment? Direct marketers plan to spend an average of $250,000 on database upgrades this year, and four out of five expect the expenditures to pay for themselves, according to Direct magazine’s 2006 database practices survey.

  • Listline e-Newsletter 07/26/06

    Direct Media Inc. has assumed management of the Sacred Heart League
    lists. The master file contains 458,539 donors from the last 12 months.

  • Search Marketing and Display Ads: Good Alone, Better Together

    Using both sponsored search ads and display advertising produces a better conversion rate than using either channel by itself, according to a new study

  • PR Goes to Work in News Search

    What would you say to getting the Web traffic equivalent of $11,500 in pay-per-click advertising for $779? Thought so.