Author

Chief Marketer Staff

  • Agencies

    Live From the Motivation Show: ABC Replaces Marketing with Content

    Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way.

  • Agencies

    RadioShack Gets Bang Out of Stones Sponsorship

    RadioShack is pumping it up via sponsorship of the Rolling Stones’ latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide.

  • Agencies

    7-Eleven Stores Rev Up for NASCAR

    7-Eleven stores in Dallas and Fort Worth, TX are capitalizing on their position as the Official Convenience Store of Texas Motor Speedway (TMS) and qualifying title sponsor by giving away 100,000 free and reduced-price tickets to a NASCAR triple-header race weekend in November.

  • P&G Sells Sure Brand

    Procter & Gamble has sold its Sure deodorant line to a private equity firm.

  • People in the News

    Thierry Anglade named managing director of 141 Worldwide, New York office. Anglade rejoins 141 after spending two years as Vice President, Director of Client Services at Colangelo. Prior to working at Colangelo, Anglade managed 141 offices around the world, including operations in Malaysia, Indonesia and Vietnam.

  • News Brief

    KOHL’S CORP.: and Food Network have signed a licensing deal to

  • Epsilon Restructures, Puts Interactive Group Under Parent Firm

    Epsilon Inc. is killing its Epsilon Interactive brand and bringing it under its corporate umbrella. The same services will be offered by one of four internal units being set up as part of a restructuring.

  • Experian Acquires Canadian Credit Bureau

    Experian has acquired Quebec-based Northern Credit Bureaus Inc.

  • Diedrich Coffee Losses Widen; Store Closures Planned

    Diedrich Coffee Inc. posted a net loss of $3.2 million for the fourth quarter, compared to net loss of $1 million for the prior-year.

  • EFI to Acquire Jetiron

    EFI, a printing systems manufacturer, will acquire Jetrion LLC for $40 million.