Chief Marketer Staff
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YouTube Gets CMO
Online video sharing site YouTube has hired its first CMO, according to news reports.
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News Brief
SHELL: has awarded Chuckey, TN, resident Donald Snyder with
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Search Marketing beyond Google
If Google and Yahoo! get almost 90% of the search traffic in this country
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Agencies
Meet the Broker: Steve Mertel
Today we meet Steve Mertel, who was recently promoted from senior account executive to vice president of the list brokerage division at Rubin Response Services Inc.
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Listline e-Newsletter 09/28/06
Metamorphics Media has been chosen to manage 21 gay and lesbian list
titles. These include files from Our Tribe, Community Marketing, Coda
Tours International, Select Gay Tours, GayOrbit.com and various
subscriber lists. -
Agencies
Despite Permission, One in Five Commercial E-mails Blocked
E-mail inbox providers blocked an average of 19.2% of permission-based commercial e-mail during the first half of 2006, according to e-mail deliverability concern Return Path.
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Agencies
Goin’ Legit: Tips for Getting Requested Emails through Filters
The filters that are used to keep spam out of your inbox can also block legitimate emails. Deliverability becomes a problem when filters generate false positives, blocking as many as one in five legitimate emails.
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Agencies
Test? Yes. Overtest? No.
Want to make sure your e-zine is going to be read?
Heed the ancient wisdom of direct mailers, and test. But do it in a way that is appropriate for the medium, says Reid Carr, president of Red Door Interactive Inc. -
Agencies
Kroger Pink Tag Campaign To Raise $3 Million
The Kroger Co. is launching a new pink tag campaign in support of National Breast Cancer Awareness next month, with a goal of raising $3 million toward breast cancer research.