Author

Chief Marketer Staff

  • Xtra

    9/18 Levi’s fans who want to star in the brand’s newest commercial can plug their own headshot into its TV spot online that shows a man tackling a jeans

  • Timing is Everything

    IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We

  • LISTLINE

    NEW LISTS Harvest Nutritional Products This is a list of 5,139 consumers who bought dietary supplements in the second quarter. Customers’ average age

  • Box Office Buzz

    Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers’ love affair with the movies reignited this year, ending

  • Co-op Mail Still Works for Some

    DESPITE DECLINES IN recent years, cooperative direct mail can still be a useful medium for DMers that want to reach large groups of people at a lower

  • Listline e-Newsletter 09/29/06

    This file is comprised of consumers who responded to Spanish language
    catalogs and telemarketing offers. It also includes households fluent in
    Spanish overlaid from another nationwide database.

  • Office Depot Acquires Chinese Direct Marketer

    Office Depot has acquired AsiaEC, a large office supplies direct marketer in China.

  • Neiman Marcus Income Drops

    Neiman Marcus, Inc. posted a net loss of $42 million for the fourth quarter compared to net income of $34.3 million for the same period last year.