Chief Marketer Staff
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Agencies
Michigan Casts Wide Do-Not-E-mail Net
THE FIRST CHARGES BROUGHT under Michigan’s so-called child-protection do-not-e-mail law show that the state is casting a far wider net than Utah. Far
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Under the Influence
Maybe you chalk it up to some sort of neo-globalism; post-Sept. 11, we understand that it’s a small world, after all, in ways Mr. Disney never anticipated.
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Profile: Chris Weil
He’s flown almost a million miles already this year. As CEO of Momentum Worldwide, Chris Weil travels between the agency’s 68 offices globally, proselytizing
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Agencies
Sparkling in Space
THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That’s what Jim Breakell,
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Agencies
Coupons Take to Third Screen
Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.
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Agencies
Spotlight on Marketers
In earlier columns I’ve said that mail is under attack in the media and in several state legislatures by those who are striving mightily to reduce direct
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Premiums Pay Off
When Kellogg’s set out last year to move more of its Special K cereal off store shelves, it grabbed the attention of dieting women across America by offering
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Awash in Pink
In the three minutes it may take you to read this article, one woman will be diagnosed with breast cancer. And as Breast Cancer Awareness month marks
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Agencies
Stay in Touch
YOU NEVER CALL, you never write. Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue