Chief Marketer Staff, Author at Chief Marketer

Co-op Mail Still Works for Some

DESPITE DECLINES IN recent years, cooperative direct mail can still be a useful medium for DMers that want to reach large groups of people at a lower

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Get the Buzz

Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly

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Would You Rather Switch Than Fight?

Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for

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Putting Kids to the Test

This summer OfficeMax used reality television, teen-idol charisma and online video to connect with kids and in the process boost Web traffic and in-store

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Pick the Winner – Oct. 2006 – An Astronomical Difference

The Search for Extraterrestrial Intelligence (SETI) Institute is a nonprofit membership organization in California dedicated to finding signs of life

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Someone’s Watching

Brandon Phillips can tell if you’re honoring opt-out requests. More importantly, LashBack’s president and CEO can tell if your company’s affiliates are

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Meet the Broker

HERE’S A STATISTIC THAT PROBABLY SHOULDN’T SURPRISE ANYONE. Of the list companies polled by Direct in its 2006 list use survey (see supplement following

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Book Report

To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently

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Solar Power DMer Surges Via SEM, DR Space

SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7

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Roll That Web Footage

If you wanna be a video star, the Web is the place to be. A New York research firm has upped its estimate of what will be spent on online streaming ads