Chief Marketer Staff

• Agencies

  Lands’ End Founder Comer Dies

  Lands’ End founder Gary C. Comer died on Oct. 4 at his home in Chicago.

• Email

  U.K. E-mail Clickthrough Rates Up: Survey

  E-mail acquisition clickthrough rates have risen from 6% to 8%, according to the U.K. Direct Marketing Association’s National E-mail Benchmarking Survey.

• Belardi/Ostroy ALC Promotes Onemma

  Belardi/Ostroy ALC Promotes Onemma

• Agencies

  Transactional Data: The Missing Ingredient in Your Retail Marketing Strategy

  Your database of customer information provides a myriad of enhancements to the “product/salesperson/location” ethic of retailing.

• Data & Analytics

  Finding the Hispanic American Online

  If you don’t figure out how to market to Hispanics over the next few years, you may not have a career in marketing.

• Data & Analytics

  Hispanic Online Best Practices: Toggle

  In the context of Hispanic online marketing, “toggle” is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa.

• Digital

  Newest Eye-Tracking Study Results for Google

  I’m excited to say the results are just back from our second annual eye-tracking study of major search engines.

• Listline e-Newsletter 10/06/06

  Paragon Gifts Inc. has appointed Direct Media Inc. as list manager. The
  Paragon list portfolio consists of a master file with 689,998
  last-12-month names.

• Digital

  Yahoo! Tests Mobile Search Ads in the U.S.

  Yahoo! has launched a test program delivering pay-per-click ads on searches done over the Yahoo! Mobile Web service in the U.S. and the U.K.

• Digital

  Online Merchants, Shoppers to Deck the Halls Early

  More than 38% of online retailers say they’ll start their holiday marketing earlier this year, to accommodate early-bird demand from shoppers, according to a study of the online holiday shopping mood from BizRate Research.