Chief Marketer Staff

• Agencies

  Little Debbie Offers Prizes in Exchange for Ad Viewing

  Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question.

• Yahoo Time Capsule to Be Shot into Space

  Yahoo is getting ready to shoot a collection of user-generated content into space.

• News Briefs

  CLINIQUE: is in the midst of a month-long sampling effort aimed at…SHELL OIL CO.: has signed a multi-year NASCAR sponsorship of…

• Equifax Acquires Data Services Firm Austin-Tetra

  Equifax Inc. has acquired Austin-Tetra, a business-to-business data management services firm.

• Digital

  Microsoft in Deal to Deliver Pay-Per-Call Ads

  Microsoft Corp. plans to soon deliver pay-per-call Internet search-generated advertising directly via cell phones and other types of mobile devices.

• Short Cuts

  NetLine Corp., an online lead generation services firm, has moved to a new corporate headquarters.

• Email

  Worldata Report: E-mail List Price Slide Continues

  Several quarters of weakness in the e-mail list sector have continued unabated with lower prices and lower demand, according to the latest quarterly Worldata List Price Index released Monday.

• Listline e-Newsletter 10/09/06

  Lake Group Media Inc. has been named to manage a master file of
  executives for the Alexander Hamilton Institute. Some 72,000 postal
  buyers and 15,000 e-mail subscribers are available.

• Agencies

  Wal-Mart to Tailor Merchandise Mix, In-Store TV

  Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store’s local consumer base.

• Agencies

  Sesame Workshop Backs Organic Foods

  Sesame Street characters are going organic under a new deal with Earth’s Best to put some of the show’s favorite characters on organic frozen food and baby food products.