Chief Marketer Staff, Author at Chief Marketer

A Step Ahead

You want fries with that? Ah, the classic cross sell: offering customers something that complements perfectly what they’ve already expressed an interest

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Google Aims for Main Street

EVERYBODY’S CHASING SMALL businesses. On the user side, research suggests that anywhere from 50% to 80% of all online searches may have a local intent

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LISTLINE

NEW LISTS Stamats Business Media E-mail Several e-mail lists have been released by Stamats Business Media. Buildings magazine has the largest count with

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Spamhaus Ignores Court’s $11.7M Ruling

FILE THIS ONE UNDER largest spam-related judgment ever that was completely ignored. The Spamhaus Project is thumbing its nose at an e-mail marketer who

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Do You Know About SIFE?

Once again it’s time to play “Figure out the ad.” You do have time for that in your busy day, don’t you?

Whenever I see an ad headline like this one for an organization called SIFE (Students in Free Enterprise), I think of Robert Di Niro in the movie “Taxi Driver.” Are you talkin’ to me?

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Get the Buzz

Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly

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Sells Like Team Spirit

The New England-New York rivalry plays out regularly on baseball diamonds and football fields. But online, who wins? We spent some time perusing the sites

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It’s Good to Be King

Treat your best customers with care Top customers deserve special treatment. You can afford it, and they expect it and thrive on it. So business marketers

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Listline e-Newsletter 10/13/06

Belardi/Ostroy ALC LLC has been chosen to manage the Sierra Trading Post
master file and seven associated catalog lists, effective Oct. 15. More
than 870,000 last-12-month and 1.3 million last-24-month buyers are
identified on the master file.