Chief Marketer Staff
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Mother’s Little Helper
Toys. Car seats. Clothes in a multitude of sizes. Diaper Genies. UltraSaucers, ExerSaucers and bouncers, oh my. Moms know these things can take over the
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Magical Thinking
JUSTIFICATION IS THE name of the game when it comes to determining a direct marketing budget. It’s no longer good enough to make generalizations about
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It Could Get Ugly
RETAILERS THAT STILL USE all-HTML e-mail and there apparently are a lot of them are in for a horrendous online holiday shopping season, according to Epsilon
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Leading Questions
HAVE YOU EVER RECEIVED A bad sales call? Perhaps the salesperson barreled through the script without bothering to engage in dialogue. Maybe he stammered
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From the Big Chair
BY THE TIME THIS article sees print, Howard Draft will be one delighted chairman. Or a very disappointed one. It all hinges on the review Wal-Mart is
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The Fine Art of Seduction
If Daniel Morel has a few days off, you might find him atop a peak in Colorado. Or he might be popping in on Tulane University in New Orleans, his MBA
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E-mail Delivery Improves Slightly
E-MAILBOX PROVIDERS blocked 19.2% of all permission-based commercial e-mail during the first half of 2006, according to a study by e-mail delivery firm Return Path.
This average is a slight improvement over the 21% reported in the second half last year, the firm noted.
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Attention to Retention
TEN YEARS AGO, Frederick Reichheld’s The Loyalty Effect demonstrated to the world that a five-percentage-point decrease in customer defections could improve
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Channel Challenges
A number of years ago I was in a kickoff meeting for a large project focusing on multichannel order management. The goal was to integrate data from different
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Match ‘Em Up
KATHY’S DESIGNING HER NEW restaurant’s kitchen and is looking to buy several new high-end stoves, refrigerators and the like. As the salesman prepares