Chief Marketer Staff
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Agencies
Oh Sugar, Sugar
Candy and gum ranked third among food categories in sales in 2005, according to the National Confectioners Association.
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Agencies
Site Looks to Tap Home Improvement E-Market
A new online comparison shopping site for the home improvement industry is hoping it can tap into the $700 billion home improvement market.
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Agencies
Giftcorp Tries Targeting Consumers Online
Sheila Schectman wants to bring Giftcorp, her 24-year-old corporate gift-giving business, online to the consumer market. To do that, she’s launched http://www.giftcorp.com.
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Agencies
Do Negative Ads Get People Emotionally Involved?
Think about the last few negative political ads you’ve seen and see how they use emotion to reach their prospects. I’ve noticed that direct mail is rarely used for negative campaigning.
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Agencies
Tips and Teasers
Pennsylvania’s small businesses could receive tax credits for the cost of providing health-care benefits to employees under an amendment sent to the state Senate earlier this month.
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Digital
Become.com Spruces Up for Holiday Shopping
Brick-and-mortar retailers spiff up for the holiday season. So it’s not at all surprising that Become.com should also put on a new face in time for Christmas shoppers.
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Digital
Talk About Overkill: Google’s Plethora of Search Products
It seems like every time we turn around, Google is announcing a new offering, partnership, or enhancement. Just in the past few months they
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Digital
Car Dealers Work to Draw Those Online Tire-Kickers
When it comes to marketing, auto dealers may be the born experts on pennants, spinner signs and the refined art of the inflatable gorilla. But it
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Listline e-Newsletter 10/25/06
Some 670,000 subscribers have been assembled for the Affluent Home file.
These individuals subscribe upscale publications focusing on the home. -
Digital
Google Makes the Social Scene with Custom Search
In a nod to the rising significance of social search, Google will offer Web publishers and bloggers a customizable, brand-able version of its search engine to deploy on their sites, complete with Google pay-per-click sponsored listings.