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Chief Marketer Staff

  • Short Cuts

    Redi-Mail Direct Marketing Inc. has upgraded its direct mail verification process to meet the standards of the U.S. Postal Service’s PostalOne system.

  • Agencies

    Wal-Mart and P&G Rank ‘Best of the Best’: PoweRanking

    Cannondale Associates released results this week from its tenth annual PoweRanking Survey, and has found retail giant Wal-Mart and consumer packaged goods conglomerate Procter & Gamble take top scores when it comes to meeting consumer and shopper needs.

  • Agencies

    Hot Wheels Rolls Out Instant-Win Game on 8 Million Packages

    Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys “R” Us gifts cards, DVD players and Hot Wheels bicycles.

  • Agencies

    Six Flags Culminates Fright Fest with Xbox 360 Demos, Concert

    Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night.

  • PMG Splits Agency to Emphasize Consulting and Retail

    Hispanic marketing agency PMG, Inc. has divided the agency into two distinct divisions to boost both its consulting and retail offerings.

  • TSE Sports & Entertainment Names VP Promotions

    TSE Sports & Entertainment has promoted Adam Rauch to VP of its promotions division. The new position took effect Monday.

  • News Briefs

    THE MARKETING BODEGA: Chicago, has been named to…JUPITERRESEARCH: is out with a new forecast on…WAL-MART STORES: and The Eagles have formed a…

  • Agencies

    The Candyfreak Speaks

    So you think you like candy? Have you eaten a piece every day of your life? Author Steve Almond has, and lived to write about it.

  • Agencies

    Those Mounds are Mine, Kid

    My three-and-a-half-year-old son Jacob is quite excited about Halloween, partially because he gets to dress up as a robot (Cyborg from “Teen Titans”) but mostly because of the CANDY.

  • Agencies

    Click or Treat

    If Kit Kats and Hershey Bar’s aren’t posh enough for your ghosts and goblins, you might want to try going a little more upscale for spooky sweets.