Chief Marketer Staff

• Lane Bryant Catalog Becoming Woman Within

  (Multichannel Merchant) A year before multititle mailer Redcats USA loses the rights to the Lane Bryant Catalog, it has revealed its new name for the venerable plus-size women’s apparel brand: Woman Within.

• Australian Seminar Company Fined for Alleged Spam

  An Australian business seminar marketer became the first to be fined under Australia

• Search Engine Marketing Does More Than Ever This Holiday Season

  With each passing season, search helps marketers accomplish an increasing array of goals. This year is no exception; search continues to gain share from other marketing channels

• Agencies

  Loose Cannon: Something Old, Something New, Something Red, Something Blue

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• No Escaping Online PR

  Online public relations isn’t simply a matter of devoting a section on your Website to press releases and the phone number of your PR contact–though that is a key, and often overlooked, tool.

• Five Secrets for Creating White Papers That Generate Demand

  White papers posted online on targeted business-to-business Websites can boost brand awareness, establish a company’s credibility, and generate hundreds of leads.

• Data & Analytics

  Hispanic Online Best Practices: Features and Functionality

  Critical features and functionality tend to vary by company and by online initiative. For an online retailer, for instance, a shopping cart is a critical feature; for an airline, a booking engine is key.

• Digital

  New Data on Search Marketing Click Fraud: Three Action Items

  According to MarketingSherpa research data, click fraud is the new e-mail filtering.

• Deluxe Acquires Johnson Group, Posts Income Drop

  Deluxe Corp. has acquired the Johnson Group and its affiliated companies for $16.5 million.

• Live from ECMOD: No Escaping Online PR

  London–Online public relations isn’t simply a matter of devoting a section on your Website to press releases and the cotnact number of your PR contact–though that is a key, and often overlooked, tool. In a session at the European Catalogue and Mail Order Days conference in London, Katy Howell, managing director of PR firm Immediate Future, defined online PR as “reputation management online.” That, she continued, entails promotion; dialogue and conversation; crisis control and defense; and research and insight.