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Chief Marketer Staff

  • Agencies

    The Yankees’ Bush-League CRM

    YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who

  • Agencies

    Tell Us a Story

    One day in the not-too-distant future, Web 2.0 will be about telling stories in the service of marketing to consumers, said Michael Davis, senior vice

  • Jim Dudukovich

    When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product

  • Listline e_Newsletter 11/01/06

    RMI Direct Marketing recently assumed management of lists owned by the
    Veterans of Foreign Wars of the U.S. More than 1.4 million names from
    the last 12 months are available on its nonmember donor file.

  • Listline e_Newsletter 10/31/06

    Celebration Express Inc. picked Adrea Rubin Management Inc. to oversee
    three files. The largest list, Birthday Express Buyers, names 895,599
    who bought party favors, decorations and similar products, typically for
    children’s parties.

  • Listline e_Newsletter 10/30/06

    Names for 2.5 million consumers are available on the Dollar Stores
    Buyers file. These individuals spent an average of $50 on discount
    products.

  • Listline e-Newsletter 10/27/06

    Names and Addresses Inc. now manages the National Street Machine Club
    list. It identifies 148,536 members and subscribers who receive Street
    Thunder magazine. The average sale was $24.

  • Email

    Judge Won’t Overturn Spamhaus Ruling

    A federal judge in Illinois has denied anti-spam blacklisting group The Spamhaus Project’s motions to dismiss an $11.7 million default judgment against it.

  • Digital

    Ad Sales Boost Martha Stewart’s Online Fortunes: Web Site Relaunch Imminent

    Although only a small part of Martha Stewart Living Omnimedia Inc.’s fortunes, Internet sales rose dramatically during the third quarter, in advance of the site’s early 2007 relaunch.

  • Email

    E-mail Remains King Among the Techno-Savvy: Bluestreak

    Marketers who think they should be focusing on RSS and blogs at the expense of e-mail should think again, according to a study by online marketing services provider Bluestreak.