Chief Marketer Staff

• Agencies

  Tips and Teasers

  The Sage Group plc has teamed with MySQL AB in a deal that enables Sage to embed MySQL database technology into its product portfolio.

• Listline e-Newsletter 11/08/06

  The Student Conservation Association has selected Names in the News Inc.
  to manage a file that’s been renamed Students Conserving America. It
  identifies 18,919 donors to the SCA, a volunteer organization for high
  school and college students who do environmental work.

• Digital

  MediaWhiz Acquires Text Link Ads

  MediaWhiz, an online marketing services firm, has acquired Text Link Ads (TLA), an Internet advertising services company, for an undisclosed sum.

• Agencies

  R.R. Donnelley Earnings Jump 61%

  R.R. Donnelley & Sons Co. posted net earnings of $165.1 million for the third quarter, a 61% gain over $127.3 million for the prior-year period.

• Digital

  Consumers Tend to Skip Online Ads at First: Survey

  Consumers are more likely to “view through” an online ad than to click on one, according to a new study by DoubleClick.

• Agencies

  Live from Ad:Tech: Marketers Make a Play for In-Game Advertising

  In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.

• Digital

  Live from Ad:Tech: Online Video Spending to Hit $775 Million in 2007

  Marketers looking for a new way to tout their products are turning more to online video ads. The tactic, one of the fastest growing online ad segments, is projected to reach $410 million, a new report shows.

• Digital

  Global Local Search to Reach $15.7 Billion: Kelsey Group

  Global local search and online classified advertising revenue will grow from $15.7 billion in 2005 to $31.1 billion in 2010, according to the Kelsey Group.

• Maine Call Center to Create 300 jobs

  A Canadian telemarketing company will take over the former MBNA call center and create 300 jobs, according to wire service reports.

• Agencies

  Florida Condominium Taps Noise Agency

  Sanibel Passage condominium development in Fort Myers, FL has chosen Noise Inc. as its agency of record.