Chief Marketer Staff

• Agencies

  Live From Circulation Day: Hard Offers, Vouchers Growing

  Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building mailings, said Paul Masse, vice president of account management at ParadyszMatera at the Direct Marketing Association’s Circulation Day in New York Wednesday.

• Agencies

  Identity Theft No. 1 Complaint for 2006: FTC

  For the seventh year in a row, identity theft was the No. 1 consumer fraud complaint in 2006, the Federal Trade Commission announced yesterday.

• Agencies

  Search Volume, Query Revenue up in Ask.com Q4

  Growth in both search volume and revenue per query contributed to a 46% year-over-year increase in Q4 2006 revenue for the media and advertising division at IAC/InterActive Corp., the parent of search engine Ask.com.

• Digital

  Red Bricks Media Names New CEO

  Interactive marketing agency Red Bricks Media has promoted vice president of client services Ed Kim to the post of chief executive officer.

• Snickers Shutters Super Bowl Ad Voting After Complaints

  Masterfoods USA has shut down an online promo for its Super Bowl spot that showed two mechanics kissing

• Agencies

  Southwest Airlines Lets Consumers Make Ads

  Southwest Airlines is tapping into the buzz over the popularity of consumer-generated Super Bowl spots with a contest inviting customers to create an ad for the company.

• Agencies

  Miller Set to Sample New Brew in Southern States

  SABMiller will launch a new beer next month, debuting a product that is unique to the brewer’s portfolio.

• Agencies

  Warner Bros. Classic Character Sponsors Skateboarders

  Warner Bros. Consumer Products is taking its popular Speedy Gonzales character on tour with a new sport—skateboarding.

• News Brief

  TIMBERLAND: has signed a licensing agreement with Block Corp. to develop a line of work wear for its Timberland Pro division in the U.S. and Canada.

• Digital

  Bowl Ads Still Neglect Basic SEM Blocking and Tackling

  Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out. That small distraction didn’t stop advertisers from doing more search marketing than ever against their Bowl TV spots