Chief Marketer Staff

• Dove Debuts Campaign for Older Women

  Dove is launching the next phase of its Real Beauty campaign, targeting women 50 and older.

• Agencies

  Promotion Agency Extends Deal with Tequila Rose

  The Promotion Agency has extended its work for the Tequila Rose Brand.

• News Brief

  POLARIS INDUSTRIES

• Anna Nicole, Bucky Katt, and the Goodyear Blimp

  Many jokes of questionable (at best) taste followed last week’s death of Anna Nicole Smith. So did marketing opportunities

• Agencies

  Loose Cannon: Fumbles and Touchdowns from the 30-Second Line

  Good show, Doritos and Chevy: Your consumer-generated Super Bowl spots proved the average American is no better or worse than the average agency at generating commercials that sell. Like the agencies, your commercials by and large ignored anything even approaching measurable sales, or collecting prospect information, or even giving viewers a chance to further interact with the brand.

  There’s nothing like being screamed at by three hours’ worth of commercials, all of which are trying ever so hard to be memorable. (Didn’t have a chance to view this year’s crop of ads? Most of ’em are available at http://cbs.sportsline.com/nfl/postseason/superads.) If Super Bowl XLI’s radical concept

• Five Steps to an Optimized Customer Experience—and a Stronger Brand

  Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel. Each of these contacts or touchpoints molds the customer’s impression of the brand.

• Agencies

  Meet the Broker: Dina Fanelli

  Today we meet Dina Fanelli, a list broker who co-founded Trinity Direct 10 years ago. She does list brokerage mainly for Roman Catholic charities, animal welfare groups and libraries.

• Listline e-Newsletter 02/09/07

  Macromark Inc. has assumed management of the All Worlds Video list,
  which identifies 72,960 buyers of gay adult videos. The unit of sale was
  $150.

• Agencies

  Select Comfort Income Drops

  Select Comfort Corp. posted net income of $10.8 million for the fourth quarter, a 32% drop from net income of $15.8 million in the prior-year period.

• Digital

  European Union to Overhaul DM Consumer Protection Rules

  The European Commission has unveiled plans overhaul European Union consumer protection rules in an effort to increase confidence in online shopping and boost cross-border sales, according to wire service reports.