Author

Chief Marketer Staff

  • Listline e-Newsletter 02/13/07

    Some 500,000 individuals are named on the eBay Biz Op Trials and Buyers
    list. These individuals paid $2 on a credit card for trial kit for a
    service called Click Builder.

  • MAG to Handle Insert Media for Elephant Group

    Elephant Group has hired Media Advisors Group (MAG) to serve as its agency of record to negotiate and manage the company’s $17 million advertising budget with a focus on insert media.

  • Agencies

    Harry and David Reports $270.5 Million in Sales

    Net direct marketing sales at Harry and David Holdings Inc. reached $270.5 million for the fiscal year second quarter that ended Dec. 30. This reflects a 4.9% increase compared to the same period last year.

  • Agencies

    Movies Unlimited Cobrands Catalog with Cable Network

    (Multichannel Merchant) DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog. The 832-page catalog sells a broad range of discs, including classics from the ’30s, ’40s, and ’50s, rare B westerns, Japanese animation, and television shows.

  • Agencies

    Rainmaker Systems Reports $48.9 Million in Revenues

    Rainmaker Systems Inc. has reported $48.9 million in revenues for 2006, a 52% increase over its $32.1 million in revenues reported for 2005.

  • Agencies

    ChoicePoint Sells Part of Data Compilation Operations

    Data wholesaler ChoicePoint has sold part of its public records compilation operations, involving bankruptcy, lien and court judgment records.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Hallmark Flowers & Gifts has mailed a 16-page catalog touting a variety of flower-and-heart-based merchandise, just in time for Valentine’s Day. The catalog promises free shipping for orders placed by a certain date. Omaha Home for Boys has sent out a 6″x 11 1⁄2″ mailer that features a teddy bear on the cover, and teases the address labels freemium on the inside. The package asks the reader to return the “Valentine Wishes from My Heart” – along with a donation. And Bag, Borrow or Steal has mailed a print catalog touting its service, which allows “members” to borrow accessories and then return them.

  • Pontiac Launches “Underground” Fan Site

    Pontiac is hosting a broad range of car enthusiasts with a new social-networking site.

  • FDA Starts Campaign to Get Kids to Read Labels

    Cartoon Network and the Food and Drug Administration have launched a public education campaign to get young people to read food packaging labels to make healthier food choices.

  • News Brief

    CLAIROL HERBAL ESSENCES: is running a Fabulous February sweeps. The grand prize is a $25,000 shopping spree and a three-night trip for the winner and three guests to New York City.