Chief Marketer Staff

• Lisa Moore Returns to Direct Media

  Lisa Moore has rejoined Direct Media Inc., and will serve as vice president of strategic partnerships and alliances. In this role, she will focus on the consumer catalog arena.

• Agencies

  Altoids Launch Rips Valentine’s Day

  Screw Valentine’s Day. Let’s eat dark chocolate Altoids.
  Wm. Wrigley Jr. Co. plays the anti-Cupid with storefront sampling of new Altoids Dark Chocolate Dipped Mints.

• Miller Names Digitas Digital AOR

  Miller Brewing has named Digitas as its digital agency of record.

• Agencies

  Domino’s Web Site Offers Music Downloads

  Domino’s is out with a new look to its Web site and free music downloads to back its new Cheesy Garlic Bread Pizza product.

• Barbie and MAC Partner for Cosmetics Line

  Under a new licensing deal, that iconic doll Barbie and cosmetics maker MAC have partnered to create a spring color collection.

• News Briefs

  NIVEA: is dispatching teams of “attractive” brand ambassadors in 10 cities
  today to present woman with a

• Samuel Adams Debuts Pint Glass

  Samuel Adams is showing off its new pint glass in bars and restaurants.

• Email

  New Authentication Scheme Proposed

  A British computer scientist has proposed a new twist on authentication that would allow e-mail senders to transport their reputations from IP address to IP address. He

• Email

  Anti-Spammer Goes Ballistic, Part III: Most Weenie Revenge Attempt Ever

  In what appears to be one of the lamest acts of revenge in the history of the Internet, someone has opted my e-mail address into Omega World Travel

• Email

  E-mail No. 1 for Fraud Complaints: FTC

  E-mail is by far the No. 1 way organizations that generated consumer fraud complaints communicated with people in 2006, according to a recent report by the Federal Trade Commission.