Author

Chief Marketer Staff

  • Pods and Cons: Podcasting Helps Reed Turn Conventions into Yearlong Events

    Reed Exhibitions is launching an ambitious podcasting venture it hopes will turn the New York Comic Con into a year-round pop culture event.

  • Book Report: Blogs and Newsletters are Page Turners for Authors

    Sure, taking the time to blog might distract an author from working on his or her novel. But for those with the discipline to maintain a blog or Web site, update it regularly and get their day job done, the Web is a great way to promote their work, says Jeffrey Yamaguchi, online marketing manager, Harper Collins.

  • Email

    Preview Pain: Redesigned Web-based e-mail challenges marketers

    With the newest releases of Yahoo! Mail and Microsoft Windows Live offering users preview panes by default—at least while they’re in beta—business-to-consumer e-mail marketers must discipline themselves to get their point across in the first few inches of space, says Stefan Pollard, director of consulting services for e-mail software provider EmailLabs.

  • E-News to Go

    Webmaster Radio has partnered with OTOlabs to offer the Webmaster Radio Podcast Communicator. The application extends the WebmasterRadio.FM Web site features directly to the desktop for continuous streaming audio and user interaction through an IRC chat channel.

  • Agencies

    Web Site Offers Baby Gifts From Around the World

    One night a few years ago, a pregnant Andrea McGinty was searching the Web for interesting and unusual items for her soon-to-be-born daughter. She quickly became bored with the similar items she was finding on different sites.

  • Agencies

    The Blog’s the Thing for DramaGoodies.com

    Theatre lover Angela Mitchell uses blogs to find customers and creative ideas for her website.

  • Agencies

    Three Questions to Get More People to Read Your Copy

    Asking a good question is a highly effective way to open your sales letter or direct response e-mail. And a good question is one that is both attention grabbing and involving.

  • Agencies

    Tips & Teasers

    AT&T Inc. has unveiled a number of resources geared to small business owners including free advice, online courses and special offers. For information, visit http://www.att.com/OnwardSmallBiz.

  • Agencies

    Making the Mobile Optimization Call

    If Apple’s iPhone can do for smart phones what its iPod did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. And according to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile.

  • Digital

    Build a Better Valentine’s Day? It Takes Time

    If real life mirrored sitcom clichés, spouses and sweethearts would knock out their Valentine’s Day shopping with a wilted rose and some chalky chocolates bought at the local convenience store late in the evening of Feb. 14. But according to a study just released by search marketing firm OneUpWeb, love is in the air surprisingly early for online Valentine’s Day shoppers.