Chief Marketer Staff

• Listline e-Newsletter 02/15/07

  Belardi/Ostroy ALC has assumed management of the Junonia catalog list.
  A total of 66,113 last-12-month and 105,094 last-24-month buyers are
  available.

• Agencies

  Omniture Acquires Touch Clarity for $51.5 Million

  Omniture Inc. will acquire Touch Clarity, a London-based provider of predictive modeling and data mining software, for $51.5 million.

• Agencies

  Office Depot Posts Income, Sales Gains

  Office Depot posted net earnings of $135 million for the fourth quarter, an increase over $106 million in the prior-year period.

• Agencies

  Irish Internet Households Get, Send the Most Mail: An Post

  Irish households with Internet access send and receive the highest volumes of physical mail in the country, according to wire service reports.

• RedEnvelope Names Kanes Senior Creative Director

  RedEnvelope Inc. has named Laurie Kanes senior creative director.

• Agencies

  New Products and Services

  CRM Loyalty Messaging Platform: integrates voice, mobile, and e-mail channels, enabling companies to give their customers a preferred choice medium through which they receive marketing messages — SmartReply, Irvine, CA.

• Agencies

  Dove Contest Readies Real Women for Summer

  Dove wants more real women for its ads. This time, it wants them tanned.

• Agencies

  Netflix Pushes Academy Awards with Viral Video Promotion

  Netflix Inc. is out with a campaign tied to the 79th Academy Awards telecast that lets fans create themed videos for a chance to win a membership to the online DVD rental service.

• Agencies

  Harlequin, Sandals Search for Greatest Love Story

  Valentine’s Day may be over, but love is in the air for Harlequin and Sandals Resorts.
  The romance novel publisher is on the hunt for the greatest love story in a post-holiday promotion.

• News Briefs

  SUBWAY RESTAURANTS: lends its name to a line of deli meats and cheeses through a licensing deal with Smithfield Foods.