Chief Marketer Staff
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Listline e-Newsletter 02/15/07
Belardi/Ostroy ALC has assumed management of the Junonia catalog list.
A total of 66,113 last-12-month and 105,094 last-24-month buyers are
available. -
Agencies
Omniture Acquires Touch Clarity for $51.5 Million
Omniture Inc. will acquire Touch Clarity, a London-based provider of predictive modeling and data mining software, for $51.5 million.
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Agencies
Office Depot Posts Income, Sales Gains
Office Depot posted net earnings of $135 million for the fourth quarter, an increase over $106 million in the prior-year period.
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Agencies
Irish Internet Households Get, Send the Most Mail: An Post
Irish households with Internet access send and receive the highest volumes of physical mail in the country, according to wire service reports.
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RedEnvelope Names Kanes Senior Creative Director
RedEnvelope Inc. has named Laurie Kanes senior creative director.
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Agencies
New Products and Services
CRM Loyalty Messaging Platform: integrates voice, mobile, and e-mail channels, enabling companies to give their customers a preferred choice medium through which they receive marketing messages — SmartReply, Irvine, CA.
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Agencies
Dove Contest Readies Real Women for Summer
Dove wants more real women for its ads. This time, it wants them tanned.
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Agencies
Netflix Pushes Academy Awards with Viral Video Promotion
Netflix Inc. is out with a campaign tied to the 79th Academy Awards telecast that lets fans create themed videos for a chance to win a membership to the online DVD rental service.
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Agencies
Harlequin, Sandals Search for Greatest Love Story
Valentine’s Day may be over, but love is in the air for Harlequin and Sandals Resorts.
The romance novel publisher is on the hunt for the greatest love story in a post-holiday promotion. -
News Briefs
SUBWAY RESTAURANTS: lends its name to a line of deli meats and cheeses through a licensing deal with Smithfield Foods.