Chief Marketer Staff, Author at Chief Marketer

Jim Beam Gives Race Fans Trips to NASCAR Races

Jim Beam Brands is off to the races again.

News Brief

PILGRIM’S PRIDE CORP.:

Making the Mobile Optimization Call

(Searchline) No one can be sure that Apple’s rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search. After all, asking users to pay $499 for a mobile phone with 4 GB of memory is about

Agencies

More Marketers Taking a First Look at Second Life

(Direct) To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely digital goods.

Agencies

Five Dashboards for Direct Marketers

(Direct) As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers.

Agencies

ZIP+4 + 2 = ZIP+6

(Direct) How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

Agencies

COLLOQUY Corner: You’re Only As Strong As Your Staff

Training is key to the successful launch of any loyalty program. Your employees, after all, are the front-line ambassadors for your loyalty program. As a marketer focused on the big picture of customer retention and loyalty,

Live from eTail 2007: Chasing the Long Tail

Palm Desert, CA—Anheuser-Busch has tripled its drink offerings during the past 10 years, but not because the drinking population has increased or because there is huge demand for all of its products.

Live from eTail 2007: Five Steps to Effectively Using Comparison-Shopping Engines

One in three Internet shoppers use comparison-shopping engines, John Lazarchic, vice president of e-commerce at pet supplies merchant Petco, told attendees at eTail 2007 on Wednesday.

Agencies

Meet the Broker: Maggie Powers

Today we meet Maggie Powers, director of sales and marketing at Infocus Marketing Inc. Powers made a career change to list brokerage about four years ago, after having spent 10 years working for a national trade association.