Chief Marketer Staff
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Letters to the Editor
Last week, Joe McTaggart responded to my call for reactions to Super Bowl ads by sending in selections from his blog. I’m late in presenting his comments, but they still make for entertaining reading. Any “are we STILL commenting on that game” messages should be directed at me, not him. — Richard H. Levey
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Agencies
EchoStar Hangs Up on Retailer for DNC Complaints
Satellite direct broadcast company EchoStar Communications and its Dish Network have terminated their relationship with an independent EchoStar retailer because of apparent violations of Do Not Call restrictions.
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Media Mash
(Promo) For years, promotions and branding were separate nations. Promotional campaigns were developed by agencies working separately from those responsible for branding, never daring to cross borders.
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Agencies
Priceline Ties Sweepstakes to Apprentice Appearance
Priceline is building off its recent appearance on The Apprentice: Los Angeles with a sweepstakes that will award winners with five luxury trips to Los Angeles.
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Agencies
Liberty Tax Runs Sweeps with Valpak
Liberty Tax Service is using 27 million Valpak envelopes to take the sting out of tax time.
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Yard-Man Teams Up with NASCAR
Yard-Man has signed a deal with the National Association for Stock Car Auto Racing naming the company the official lawn mower of NACAR.
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News Brief
WARNER BROS. CONSUMER PRODUCTS: has formed a licensing arrangement with Lot29, a division of Wicked Apparel, to create urban designs inspired by super heroes and villains, including Superman, Batman, Wonder Woman, Green Lantern and arch-rivals The …
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Agencies
Front-Wheel Drive: Auto Show Madness
(Promo) Maybe singing in a Volkswagen Beetle isn’t your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show rolls into Chicago this month.
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Agencies
Spring Breakaway
(Promo) Brace yourself: Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend.