Author

Chief Marketer Staff

  • Letters to the Editor

    Last week, Joe McTaggart responded to my call for reactions to Super Bowl ads by sending in selections from his blog. I’m late in presenting his comments, but they still make for entertaining reading. Any “are we STILL commenting on that game” messages should be directed at me, not him. — Richard H. Levey

  • EchoStar Hangs Up on Retailer for DNC Complaints

    Satellite direct broadcast company EchoStar Communications and its Dish Network have terminated their relationship with an independent EchoStar retailer because of apparent violations of Do Not Call restrictions.

  • Media Mash

    (Promo) For years, promotions and branding were separate nations. Promotional campaigns were developed by agencies working separately from those responsible for branding, never daring to cross borders.

  • Fruits and Veggies Get New Branding

    The produce industry wants you to clean your plate.

  • Priceline Ties Sweepstakes to Apprentice Appearance

    Priceline is building off its recent appearance on The Apprentice: Los Angeles with a sweepstakes that will award winners with five luxury trips to Los Angeles.

  • Liberty Tax Runs Sweeps with Valpak

    Liberty Tax Service is using 27 million Valpak envelopes to take the sting out of tax time.

  • Yard-Man Teams Up with NASCAR

    Yard-Man has signed a deal with the National Association for Stock Car Auto Racing naming the company the official lawn mower of NACAR.

  • News Brief

    WARNER BROS. CONSUMER PRODUCTS: has formed a licensing arrangement with Lot29, a division of Wicked Apparel, to create urban designs inspired by super heroes and villains, including Superman, Batman, Wonder Woman, Green Lantern and arch-rivals The …

  • Front-Wheel Drive: Auto Show Madness

    (Promo) Maybe singing in a Volkswagen Beetle isn’t your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show rolls into Chicago this month.

  • Spring Breakaway

    (Promo) Brace yourself: Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend.