Chief Marketer Staff
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ConAgra Taps Chow as CMO
ConAgra Foods has hired Joan Chow as executive vice president and chief marketing officer, a new post at the company.
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Agencies
Loose Cannon: Stranger in Paradise
There’s an unlikely figure found along the beaches of Oahu: He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stink of mortals. His Bermuda shorts are black and have a satin stripe along the outside seams. He wears what is probably the only Hawaiian-style shirt with onyx studs in existence.
This is Jeeves, the former AskJeeves.com search engine mascot, in exile.
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Email
Chilling True Story: Double Opt-in List Gets Spam-Blocked
Anti-spammers and others promote double opt-in as the only fail-safe way to build a permission-based e-mail marketing list. But one e-mail service provider recently found its messages blocked by a major Internet service provider because of the very confirmation process designed to prevent spam.
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Email
Stupid Blog Watch: 5 Minutes a Day for Spam?
One of the most asinine calculations used in making the case against spam is the one that says employees spend ‘X’ amount of time on average dealing with unsolicited e-mail, therefore, it costs ‘Y’ in terms of lost productivity.
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Listline e-Newsletter 02/20/07
Bayard Inc. has chosen RMI Direct Marketing Inc. to manage the God’s
Word Today magazine file, effective March 1. It’s comprised of 42,011
Roman Catholic subscribers. -
Agencies
Adware Firm Settles for $1.5M: FTC
Adware firm DirectRevenue LLC and four of its principals have agreed to settle charges that they used unfair and deceptive methods to download adware onto consumers’ computers and then obstruct them from removing it, the Federal Trade Commission announced last week.
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Agencies
First Ad Apps Get Okay from TRUSTe
TRUSTe, the non-profit organization that certifies the security of Web portals and e-mail traffic, has issued its first list of ad-serving application downloads certified to play by the rules.
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Agencies
Trademark Case against Google May Be Dismissed
A U.S. judge said on Friday he will decide as early as next month whether to dismiss a four-year-old trademark abuse case brought against Google
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Agencies
LookSmart Narrows Quarterly Loss
Online ad network and tech platform LookSmart reported a net earnings loss of under $14 million for 2006 on revenue of $48.8 million, an improvement from a loss of $17.8 million on $41.4 million revenue in fiscal 2005.