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Chief Marketer Staff

  • Listline e-Newsletter 02/21/07

    Edith Roman Associates Inc. recently assumed management of AHC Media’s
    list portfolio, including a master file with 16,970 names. Lists are
    available for subscribers to BioMedical Devices, Biotechnology and
    BioScan Directory.

  • Email

    Another Anti-Spammer Sued for Defamation

    A blogger who published the home phone number of a man he claimed was a spammer has found himself on the receiving end of a defamation lawsuit.

  • Agencies

    Large Sale Boosts PC Mall’s Fortunes

    PC Mall Inc. reported net income of $1.7 million on sales of $295.3 million during fourth-quarter 2006, up from $1.4 million in net income and $261.6 million a year earlier.

  • Robert Kamerschen Named to Direct Group Board

    Direct Group a direct marketing service firm, has named Robert “Kam” Kamerschen to its board of directors. Kamerschen has served in many senior executive and board membership roles, including an 11-year stint as chairman and CEO of ADVO Inc.

  • Aspen Marketing Services Names Lang COO

    Aspen Marketing Services, a Chicago-based agency, has promoted Cathy Lang to chief operating officer. Lang had served as the company’s chief marketing officer for the last five years.

  • Merkle to Relocate Headquarters

    Merkle, a database marketing agency, will break ground on a five-story, 120,000-square-foot facility in April. Construction will be completed in June 2008.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    The National Trust for Historic Preservation offers a test for recipients to determine whether their home is a “Teardown Target”

  • Letters to the Editor

    I think you have made Jeeves into an existential figure!

  • Agencies

    Kraft Tackles Restaurant Competition, Boosts Marketing

    Kraft Foods will boost marketing spending and rev its new-product pipeline to compete with restaurants. Both initiatives are part of a three-year plan to improve the company’s lackluster growth, which could push the food giant’s consumer marketing spending to $2 billion.

  • Agencies

    Virgin Signs 40,000 V.I.P. Members

    Virgin Megastores isn’t that worried about Napster and iTunes.