Chief Marketer Staff, Author at Chief Marketer

Hachette Hires Nadler for New Database Division

Publishing company Hachette Filipacchi has formed a database marketing division and hired veteran Pegg Nadler to run it.

When Machine Translation Comes Knocking

Readers of Douglas Adams know that “if you stick a Babel fish in your ear you can instantly understand anything said to you in any form of language.” Most of us would find this fictional fish very useful,

Digital

Interactive Video: The Heart of Digital Marketing

Interactive video is the most important element of your new-media tool kit – more important than blogging, podcasting, or mobile devices. Understanding video’s potential for creating interactive, immersive experiences for the digital consumer is the key to unlocking its value for you.

Agencies

Four R’s of “Best Next Action”

There’s an old joke: Two wrongs don’t make a right, but two Wrights made an airplane. What, then, do four rights make? The answer is: a new era of marketing effectiveness.

Listline e-Newsletter 02/23/07

Eagle List Co. has assumed management of the Conservative Senior
Alliance Donors file. Some 111,747 last-12-month and 181,338
last-24-month contributors are named. These individuals contributed
multiple times to conservative groups and Republican political
candidates.

Agencies

PRC Rate Recommendations Due Out Monday

The Postal Regulatory Commission will announce its recommendations for postage rate hikes to the U.S. Postal Service Board of Governors Monday at 11 a.m.

Agencies