Chief Marketer Staff

• Digital

  EFF Backs Google in Trademark Case

  The Electronic Frontier Foundation, which has criticized some of Google’s online policies, last week filed a court brief supporting the search engine’s practice of allowing marketers to use rivals’ trademarks as keywords to trigger paid ads.

• Email

  You’ve Got Mail — and AOL Ads

  AOL has begun inserting short text ads for its products and services to the bottom of e-mail sent from paid-subscription AOL accounts.

• Loose Cannon Will Return March 5

  Loose Cannon is having a snow day. The column will return next week. Its author wishes his readers happy shoveling, and reminds them to lift with their knees, not with their backs.

• Dr Pepper Shutters Treasure Hunt Over Boston Snafu

  Boston officials are angry again over a promotion gone awry.

• Agencies

  Pizza Hut Searches for Spokesperson Via Video Contest

  Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.

• Agencies

  GNC Signs On for Apprentice Debut

  Vitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway.

• E-Commerce is Better Than Stores: Study

  Customer satisfaction with the e-commerce industry improved for the second year in a row and neared an all-time high, according to the American Customer Satisfaction Index(ACSI) released Feb. 20 by the University of Michigan with e-commerce partner ForeSee Results

• News Briefs

  WRANGLER: has signed a deal with Green Bay Packers’ quarterback Brett Favre

• Agencies

  The Thank-You Page Should Say More Than Thank You

  Last Thursday I met with our new senior reporter, Sean Donahue, who covers the b-to-b marketing beat for us. He wanted to know best practices for getting more people to sign up for Webinars.

• Agencies

  Customer Touch Points: The Next Frontier for Growth

  Growth comes only from increased purchase rates. Purchases are decisions customers make based on their needs and expectations. If you are relevant — or even better are already a positive and necessary part of your customer’s experience