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Chief Marketer Staff

  • HFM to Launch a Dozen New Lists

    Hachette Filipacchi Media (HFM) U.S. is expected to release data cards in March for as many as a dozen new lists in selected market categories.

  • Short Cuts

    The Internet marketing agency Unreal Marketing Solutions, Narbeth, PA, has formed a partnership with eStara to offer click-to-call interactive marketing services to advertising clients.

  • Agencies

    Wrigley Sweepstakes Lauds Ripken’s Induction

    Wrigley is proving to be more than your average Cal Ripken, Jr. fan.

  • Carl’s Jr. Debuts Microsite, TV Spots for New Sandwich

    Carl’s Jr. and Hardee’s are spicing up some new TV spots to promote the chain’s new spicy Buffalo Chicken Sandwich.

  • Dr Pepper Says Sorry for Botched Boston Promo, Donates Money

    A spokesperson for Dr Pepper issued an apology Friday for hiding a gold coin in a historic burial ground in Boston as part of a larger treasure hunt promotion, and plans to make a donation to the cemetery.

  • DDB Promotes Price to Chief Partnership Officer

    DDB Worldwide has named its first-ever chief partnership officer to help clients access its marketing services agencies, including TracyLocke and Tribal DDB.

  • News Brief

    ADVO STOCKHOLDERS: last week approved the terms of Advo’s amended takeover agreement with Valassis Communications.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    The Great American Hanger Co.’s most recent catalog incorporates both kindness and kitsch. On its cover, the company asked “May we hang that up for you?” while within its pages it references the “No more wire hangers!” line attributed to Joan Crawford. On a more serious note, the National Urban League sent out a #10 envelope package with a $25/$50/$100/$500/other ask ladder requesting funds to support African-American economic empowerment issues. And a scaled-down version of PC/Nametag’s larger catalog, (both offer products aimed at meeting planners), offers ten pages of tips and information for recipients.

  • Listline e-Newsletter 02/26/07

    Bethesda List Center Inc. has been appointed list manager for Fierce
    Markets Inc. The appointment includes the 151,943-name FierceMarkets
    newsletter master file.

  • Agencies

    Business Was Good, Will Be Better: DMA Survey

    For the 14th consecutive quarter, the Direct Marketing Association’s quarterly review of DM business performance and prospects found that things were good in the last three months and should get better.