Chief Marketer Staff
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News Briefs
FEDERATED DEPARTMENT STORES: plans to change its name to Macy’s Group to better reflect its current business base.
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Marketers Put Ad Agencies on Notice: Study
Underscoring the age-old gulf between client/agency relations, a new survey by Forrester Research provides empirical evidence that marketers increasingly wonder whether the efforts of their advertising agencies are all that effective.
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Email
Getting Blocked? It’s Probably Not Your Content
Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.
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Email
Microsoft Files for Patent on Disabling Links and Images
Microsoft apparently believes there is money to be made in disabling links and images in e-mail to guard against phishing attacks. The company has applied for a patent on the process.
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Listline e-Newsletter 02/27/07
Direct Media Inc. has been appointed list manager for DharmaCrafts Inc.
A total of 72,885 buyers are available, including 18,861 from the last
12 months. -
Agencies
PRC Decision Receives Mixed Reaction
Industry groups were thankful the Postal Rate Commission scaled back some of the U.S. Postal Service’s rate requests but were worried that others could drive could seriously drive up costs.
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Digital
Yahoo Boosts Advertising Click Through Rates
Yahoo’s search engine advertising click through rates have increased following the introduction of its new ranking model, according to study findings released by comScore Networks.
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Agencies
Online and Catalog Sales Climb 19% at REI
Recreation Equipment Inc. reported $1.18 billion in sales in 2006, which includes a 19% gain in online and catalog sales.