Chief Marketer Staff

• Agencies

  RR Donnelley Ends 2006 Strong

  R.R. Donnelley & Sons Co. reported a net loss of $1.2 million in
  fourth-quarter 2006, a significant turnaround from the $162.5 million
  loss it generated a year earlier. The Chicago-based printer’s net sales
  rose from $2.39 billion to $2.47 billion during the same period.

• Email

  One Third of Internet Users Have Logged on with Wireless: Pew

  Thirty four percent of Internet users have logged onto the Internet using a wireless connection, according to a study by the Pew Internet & American Life Project released yesterday.

• Agencies

  FTC Affirms Coppa’s Effectiveness, With Caveats

  The Children’s Online Privacy Protection Act (COPPA) has been effective
  in ensuring the security of children without placing an undue burden on
  Web site operators during its first five years of existence, according
  to Federal Trade Commission.

• Wheaton Group Offers Analytic Services to IDM Customers

  Integrated Direct Marketing (IDM) will offer Wheaton Group’s data mining
  services to its customers under a newly signed agreement. Under the
  deal’s terms, Wheaton Group will be the exclusive provider of analytical
  expertise for IDM’s business-to-business clients. IDM provides
  brokerage, database management, strategic consulting and analytical
  services to multi-channel direct marketers.

• Digital

  Ross Named CEO of Sweepstakes.com

  Internet Real Estate Group, LLC, Boston, has tapped Matthew S. Ross to
  serve as CEO of its affiliate company Sweepstakes.com. Sweepstakes.com
  is scheduled to re-launch this coming summer.

• LatinLists to Use Alterian Data Products

  LatinLists, a list generation and database services firm, has inked an agreement with data services firm Alterian. The terms of the agreement were not announced.

• Agencies

  Pringles, Tanger Taps American Idol Promos

  Procter & Gamble is giving its Pringles brand a starring role with the hit show American Idol.

• Mobile

  Ford Goes Mobile for Edge

  Ford is talking up its new crossover vehicle, Edge, with a mobile Web site and messages delivered to consumers’ cell phones.

• Gap Hires New VP for Old Navy, Shutters Niche Store

  Gap, Inc. has named a new marketing executive to lead its Old Navy brand while it closed another one of its niche brands targeting women 35 and older.

• Agencies

  Pyrex Cooks Up Sweeps with Chef Giada De Laurentiis

  Pyrex cookware is getting ready to throw a party.

  The World Kitchen brand has signed its first-ever endorsement deal, tapping Food Network chef Giada De Laurentiis for ads, a gift-with-purchase offer and a sweepstakes.